Brand Development & Market Launch
Led the end-to-end development of the MetalPrints.com brand and go-to-market strategy, establishing its identity, customer journey, and market positioning from inception.
Developed while Director of Marketing at a leading print lab, this project brought a premium photo print medium to a new market through cohesive brand development, go-to-market strategy, and customer experience design. I also served as de facto product manager, shaping the online ordering flow and customer journey from concept through launch. Scope of Work:
Brand development and go-to-market strategy
Product management and customer journey design
Website merchandising and content direction
Visual design and creative oversight
Digital marketing setup and automation
Cross-functional leadership across production, customer service, and fulfillment
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