Projects

Every project starts with curiosity about the brand, the people behind it, and the customers they serve. What follows is a mix of strategy, storytelling, and design, all aimed at creating experiences that feel as good as they perform.

Messaging & Market Positioning

Biotech Brand Development

Collaborating with multiple early-stage biotech companies to shape brand positioning, messaging, and investor communications. (Case studies coming soon.)

Art Direction & Editorial Design

The Wild Lens

Art direction and editorial design for a grassroots photography magazine using visual storytelling to inspire wildlife conservation.

Ecommerce Platform & Brand Evolution

Bay Photo

Led the evolution of Bay Photo’s ecommerce and brand experience through multiple redesigns and marketing initiatives, unifying creative, technical, and operational teams to drive long-term growth.

Brand Development & Market Launch

MetalPrints.com

Led the end-to-end development of the MetalPrints.com brand and go-to-market strategy, establishing its identity, customer journey, and market positioning from inception.

Brand Experience Design

Moxie Builders

A brand experience designed to showcase a female-led construction company, highlighting credibility and expertise.