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Brand development for a general contractor

Brand Experience Design

A brand experience designed to showcase a female-led construction company, highlighting credibility and expertise.

Moxie Builders is a female-led construction company built on craftsmanship, creativity, and trust. I partnered with their founding team to shape a cohesive brand experience, refining the website, visual identity, and social presence to build credibility and highlight the company’s distinctive perspective in a traditionally male-dominated industry. The result is a digital foundation that feels confident, professional, and unmistakably Moxie.


Scope of Work:

  • Brand experience design

  • Website design and content direction

  • Visual identity refinement

  • Social media presence and tone of voice development

  • Messaging and positioning strategy

Project Gallery

Authenticity + Insight

Marketing consulting services,
including customer experience strategy, SEO, website design, branding, email marketing, experience audits, audience segmentation, CRM and marketing automation configuration, and product marketing management.

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©2025 by Anya Thrash

Let’s talk about the possibilities!

Great brands evolve through curiosity. Let’s start with a conversation.

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